JOB RESPONSIBILITIES:

The Social Media Expert with hands-on experience in Google AdWords and Facebook Adverts will administer the company’s social media marketing and advertising. Administration includes but is not limited to:

Main duties and responsibilities include but not limited to the following;

·         Developing, implementing and managing global social media marketing strategies.

·         Running Google AdWords campaigns.

·         Managing Facebook Adverts campaigns.

·         Optimize landing pages for search engine quality score.

·         Serve as liaison with paid search engine contacts. Conduct online research, generate content for various marketing initiatives and write creative for websites.

·         Set up and optimize company pages within each platform to increase the visibility of company’s social content.

·         Design and Create online creative artwork, Blogs etc.

·         Online and offline content creation and deployment.

·         Social profiles creations and promotional campaign management.

·         Creating and execution of all social media activities and campaigns.

·         Providing art directions to designers.

·         Devising strategies to drive online traffic to the company website.

·         Monitor performance of social media pages.

·         Writing product descriptions, brand support material etc.

·         Proof reading, editing and writing content on a regular basis for building up the website including informative short articles.

·         Familiarity with search engine optimization writing techniques.

·         Writing content for various marketing initiatives of the company including product documentation.

·         Other ad-hoc duties as required.

Required Qualification & Skills:

·         Minimum Bachelor’s degree with focus on Marketing/Mass Communication/Media Studies or any other relevant discipline.

·         Minimum 5-year experience in running mega campaigns on Google AdWords and Facebook Adverts independently.

·         Adequate SEO knowledge.

·         Experience in Google plus.

·         Ability to perform research, analyze websites, document changes, and make decisions regarding optimization approach.

·         Strong Communication skills (both written and spoken).

·         Impeccable English writing & editing skills at a professional level.

·         Candidates having hands-on experience with Photoshop will be preferred.

·         Strong knowledge of Social Media Tools.

·         Knowledge of online marketing and good understanding of major marketing channels.

·         Positive attitude, detail and customer oriented with good multitasking and organizational ability.