Roles and Responsibilities
• Creating concise, eye-catching, and innovative headlines and body copy
• Consistently brainstorming and collaborating with team for new ideas and strategies
• Produce Onsite Copy, Meta Content, Guest Posts, Features, Product Descriptions, Blog Posts, Newsletters, Guides, and other content as required
• Write an easy to understand content piece that communicates the benefits and call to action approach.
• Ability to produce high-quality, engaging stories, reviews and technical content
• Stay up-to-date with developments and generate new ideas to draw the audience’s attention
• Produce Content for Social Media Posts and Campaigns
• Write a clear marketing copy to promote products and services (Copywriting)
• Prepare well-structured drafts using Content Management Systems
• Familiarity with web publications
• Understand objectives and contribute to campaign strategy with creative, innovative ideas
• Develop SEO-friendly web content, including crucial strategic phrase placement within compelling and persuasive marketing copy that maximizes opportunities for indexing, ranking, click-through, and conversion
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Identify customers’ needs and gaps in content and recommend new topics
• Suggest the latest and trending methods of online marketing and lead generation
• Manage and understand analytical tools to analyze website traffic and user engagement metrics and act accordingly
• Creates an editorial calendar and complete stories/projects under the schedules and as per deadlines
Skills Required
• Proven work experience as a Content Writer, Copywriter or similar role
• Excellent verbal and written communication skills
• Good in Catchy lines and tag lines
• Knowledge of how digital marketing and website content management systems work
• The candidate must be well versed in research and creative writing
• Experienced with International Websites Content Writing
• Coordinate with marketing and design teams to illustrate articles
• Confident in producing work across multiple platforms
• Able to align multiple brand strategies and ideas
• Ability to work independently or as an active member of a team
• A deep understanding of consumers and what motivates them online